• UrZoo Developer Diary: Art Marketing

    Comments OffPosted in Games & PlayOct 14, 2011

    By Cody Dyer: Lead Artist

    Being the newest member of the Fluffy logic team:) (a little over 3 weeks), streamlining UrZoo’s paperfied art style has been an interesting journey. With a casual audience in mind all the animals need to be none threatening, reasonably cute, easy to identify and stand out against the myriad of games featuring zoo and animals. Based on original artworks and technical limitations we assessed what worked and didn’t work, from there we created a little design bible to guide the artists and ensure a consistent style.

    Using the bison as an example I roughed out the basic form of the body and exaggerated its definitive features such as it’s large head, small horns, massive shoulders, humped back and tiny legs.

    Having established the basic form I refined the line quality imported the image into Photoshop and applied the final patterning to the animal.

    The image bellow shows some drawings created during the bison’s development.

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