We built an app for Towers Watson designed to educate staff about various finanical services and products. The idea was simple; catch the benefits before they disappear down the drain in the time available. This was achieved using friendly graphics and cute sound effects, followed by a Q&A of the products available. Simple and effective.
The rapid growth of smartphones has opened up a new channel of communication in Financial Services. Not only do clients want instant access to their accounts, portfolios and monitor daily financial movements, they want to be able to train staff in new services or products in fun and exciting ways.