90 Second Challenge

In 2005 FluffyLogic worked with six businesses based in Bristol as part of the 90 Second Challenge. The challenge was to provide a model for how filmmaking, business and the internet could come together and explored how they could work together – in just 90 seconds – and with style! The 90 Second Challenge gave businesses a chance to dip their toe into the creative pool, via a film project. This project was initiated by the Watershed Media Centre and Arts & Business as part of the Electric Pavilion, a space for creative enquiry which made up one of the main elements of Creative Bristol 2005.

We worked alongside the Triodos Bank, Riverside Garden Centre, Bristol Wireless, Bristol Boxing Gym, Better Food Company and dSWAT music distribution/Death$ucker Records. The project was a great chance to apply our digital filmmaking knowledge to the tight constraint of 90 seconds – not even enough time to make a cup of tea! In addition to working on these films, FluffyLogic, through its plugincinema project, ran a consultation workshop for other participants in the project to learn about digital filmmaking for the web.