About Us

About Us

FluffyLogic is based in central Bristol. We work in film, digital media, Internet (and networked) content, video games and hand-held devices (such as PlayStation Portable).

We have written and consulted extensively on media related issues including commissions for The Independent newspaper and consultancy for Sony Computer Entertainment Europe.

We work with both large companies, such as Hewlett Packard, through to non-profit and community projects such as Green Bristol. We specialise in bringing together core creative understanding with new media practice. FluffyLogic maintains a core staff and then brings in specialist freelance contractors as and when needed to offer the fullest range of specialist technology skills.

Ana Kronschnabl

Ana began a career in business management in1987, when she set up and ran a video production company; clients included Ford UK and the NUS. Since then she has worked at the BBC & Granada as well as in further education. Ana was employed as Research Fellow in Digital Content Creation at UWE and taught Hypermedia and Web design and digital media. Ana established Fluffy Logic in November 2003 and is currently finishing a PhD in content creation for delivery over new distribution platforms. She also acts as a visiting lecturer for Bristol University.

Ana is co-author of 'PlugInTurnOn: A Guide to Filmmaking for the Internet. Published by Marion Boyars Publishers (May 2004) and set up one of the earliest independent sites devoted to the creation and distribution of films for the Internet.

Tomas Rawlings

Tomas has worked for Cardiff City council as an assistant psychologist and residential social worker in the mid to late 1990's. He decided to follow earlier inclinations and moved to working as a computer games designer for Hothouse Creations and Pivotal Games for PC, Dreamcast, PlayStation2 and xbox. In addition to working for FluffyLogic, he is an associate lecturer at Bridgwater College on matters of media and technology.

Tomas is the co-author of the first ever book on filmmaking and the Internet: PlugIn&TurnOn: A Guide to Filmmaking for the Internet. Published by Marion Boyars Publishers (May 2004).

Stuart Griffin

Stuart worked as a freelance graphic designer and illustrator before moving into the computer games industry in the mid 1990's. He has worked as a senior and lead artist on a number of projects for Hothouse Creations and Pivotal games. In addition, he has continued to pursue occasional freelance work for other software companies. In 2005, he began work for Fluffylogic on a full-time basis.

Will Bolam

Will graduated from Bristol University in 2001 with a degree in mathematics and began a career in computer games programming the same year. He worked as a programmer for Rage Games and then Dangerous Games in Bristol for 2 years, before moving to the south coast to work for Climax Games at their Solent Studio. During this time he worked on games for PC, XBox and PS2 and more recently has worked on titles for PSP and PS3, all written in C++.

Will has worked on a number of commercial websites, and is proficient in PHP, MySQL, Javascript, HTML, CSS and XML. He has also done low level work with audio and video codecs using C, C++ and MFC, and also has experience with C#, Basic, Pascal and Unix.

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Environmental Policy

We have achieved Phase 2 of the Standard BS8555, which has been externally assessed by Envolve Partnerships for Sustainability

We recognise that our activities (key aspects being travel, energy use, procurement of goods and waste generation) have a negative environmental impact and we aim to reduce this where appropriate.

We will achieve this by:

  • Minimising our consumption of resources, waste production, energy and water consumption and releases to the atmosphere where possible and as appropriate.
  • Ensuring that all relevant environmental legislation, regulations and all other requirements are met and where possible, exceeded.
  • Preventing pollution through compliance with legal requirements, using biodegradable/low environmental impact cleaning materials and providing an environment free of hazardous materials.
  • Continual improvement of our environmental performance through the regular review of our Environmental Management System (BS8555), enabling us to monitor our achievements and identify areas where further effort is needed.
  • Demonstrating good practice through our low impact, environmentally friendly office, and encouraging staff and visitors to travel there by environmentally friendly methods.
  • Promoting good practice and providing advice to our members and others.
  • Encouraging our suppliers to improve their own environmental performance, and making environmentally-guided decisions when selecting suppliers and procuring goods.
  • Providing appropriate induction and training (on this Policy and our Environmental Action Points), for all staff and freelancers. The policy will made available through our website.